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Traditional advertising is a one-way street. And so, in today's interactive world, it might be time to pull back on some traditional advertising. Nowadays, allocating financial resources into channels that might be used to interact with consumers, so that they can be engaged more meaningfully, is a top priority.

The beauty of Web 2.0 is that companies of all sizes can take advantage of adding some new Internet-based social media to their marketing mix.

Using entertainment via interactive marketing is one way to get attention, create excitement and buzz, and connect with consumers. Smart marketers are using interactive media to blur the lines between traditional advertising and entertainment, engaging consumers with brands at a deeper level.

Submitted By:	jmcdermott 9 months ago.
Category:	Branded Content/Entertainment
Tags:	branded entertainment, entertainment marketing, advergames, blogs, podcasts
Viewed:	235 times
Emailed:	0 times

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