chiefmarketer.com

This blog post discusses an article from Newsweek about the backlash to user generated content and citizen journalism. It cites a study that 91% of people, when going online for information, don't pay attention to where it comes from, mostly due to lack of time. Because businesses aren't blogging or otherwise creating lots of relevant content, that vacuum is being filled by the amateurs, and they may not always be getting the information right. It goes on to explain that SEO and PPC do not have this covered either.

Submitted By:	Editor 7 months ago.
Category:	Blogging
Tags:	Newsweek, blog, blogging, business, website, content, quality,
Viewed:	267 times
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