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beinggirl.com

Forrester found that Procter & Gamble's BeingGirl.com, an online community for adolescent girls, is four times as effective as a similarly priced marketing program in traditional media.

Submitted By:	juntajoe 10 months ago.
Category:	Consumer Case Studies
Tags:	being girl, beinggirl.com, p&g, procter and gamble
Viewed:	1133 times
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