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B-to-b buying shows that the buyers with influence are a moving marketing target

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btobonline.com

As we talk to companies throughout the U.S. and Europe, we see almost total acceptance that every day, behind-the-scenes influencers are affecting sales decisions worth billions of dollars. It's usually the sales force that has opened the eyes of the marketing team to this in the first place.

Submitted By:	juntajoe 8 months ago.
Category:	Business-to-Business
Tags:	influencers, business to business, b2b
Viewed:	167 times
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