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Average CPC - Search vs. Content

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2

blog.efrontier.com

Efficient Frontier has posted data comparing average client CPCs across verticals for both search and content network ads in January. Auto and Dating sites are spending the largest share of search engine advertising on content, so it makes sense that they can afford a higher relative CPC on content. More examples and chart included.

Submitted By:	Editor 9 months ago.
Category:	SEO/SEM
Tags:	Contextual Advertising, Search Advertising, search, content, travel, finance,
Viewed:	94 times
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