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A David Meerman Scott post on why marketers need to hire expert writers and journalists as the rule, not the exception, to corporate marketing initiatives. Read through the posts as well...there are still quite a few marketing professionals that have not thought of this as an ongoing marketing/custom publishing concept.
| Submitted By: | juntajoe 11 months ago. |
| Category: | Insource vs. Outsource |
| Tags: | journalism, corporate marketing, custom publishing, outsourcing, outsourced media, writers, editorial |
| Viewed: | 504 times |
| Emailed: | 0 times |