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At OMMA: Demystified APIs Make Money On Other's Apps

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Application programming interfaces (API's) is the technology that enables marketers to generate money from digital online content that someone else created, says Eryan Petersen, Microsoft's advertising evangelist. This article summarizes the discussion from the panel at OMMA.

Submitted By:	Editor 8 months ago.
Category:	Email
Tags:	widgets, legos, API, Facebook, MySpace, online browser, brands, Microsoft, content
Viewed:	165 times
Emailed:	0 times

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