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As if You Didn't Know by Now, It's About the Bottom Line for CMOs
- Hitch!
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Results of a survey of more than 200 senior-level marketing executives by Spencer Stuart. The survey focuses on CMO's (Chief Marketing Officers) and asks which innate and learned qualities were most important. Being a risk taker was the most innate quality cited. They were also asked asked to identify the five most important attributes of a successful CMO today, 65% of respondents cited an ability to influence the bottom line.
| Submitted By: | Editor 3 days ago. |
| Category: | Research |
| Tags: | survey, chief marketing officer, attributes, CMO, qualities, |
| Viewed: | 27 times |
| Emailed: | 0 times |