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Advertising of the Year: Trends Learned in 2007

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businessweek.com

From BusinessWeek. Simon Waterfall, co-founder of London ad agency Poke, shares his view of 2007's advertising from Europe. He discusses content creation, how we have had to learn to know our audience, and how mobile phones are changing and are going to change the world.

Submitted By:	Editor 11 months ago.
Category:	Industry Trends
Tags:	Orange, Nokia, Apple, O2, Google, Yahoo, YouTube, advertising, Europe, iphone, 2007
Viewed:	218 times
Emailed:	0 times

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