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Ad Spend Down - Cable, Syndicated TV Gain; Newspapers, B2B Mags Lose

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marketingvox.com

Here is the breakdown of advertising and spending for various channels (TV, newspaper, magazine, internet, etc) as well as a breakdown by industry (credit card, automotive, etc). Pepsi Co increased advertising spending while Proctor and Gamble decreased spending. These stats and much more from the first half of 2008 in this Nielsen report.

Submitted By:	Editor 2 months ago.
Category:	Research
Tags:	advertising, spending, online, television, news, reports, Nielsen,
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