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Ad Gains Bigger Outside U.S. - NonTraditional Media Gaining Share

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tvweek.com

TV Week column discusses research from GroupM, which released their new global advertising study. They project a rise of 6% in 2007 and 7% in 2008. Interesting to the findings was the focus on non-traditional media or custom publishing. "It says its U.S., Japan, Taiwan and Mexico operations all reported nontraditional marketing is siphoning funds from traditional media."

Submitted By:	juntajoe 1 year ago.
Category:	Research
Tags:	tv, advertising spend, non traditional media, research
Viewed:	279 times
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