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A book is the marketing and branding collateral no one throws out, is passed around, and leaves a big impression. It's difficult to produce one well, and even when it is, professionals, executives, and thought leaders often find the process frustrating and baffling. But there's plenty of evidence that a well-done, well-leveraged book can define, drive, and build a business. It might even play a role in reviving a dying brand.
With a solidly-crafted manuscript and professional design, anyone with a desire to establish their authority in any field can capture their message, intellectual property, business DNA, personal or business narrative and deliver it through the same distribution channels as traditional publishers.
| Submitted By: | rfwinans 4 months ago. |
| Category: | Books |
| Tags: | book publishing, ghostwriting, ghost writer, self-publishing, branding, intellectual property |
| Viewed: | 117 times |
| Emailed: | 0 times |