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A Billionaire's Brand Strategy

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washingtonpost.com

Warren Buffett has a brand strategy. That is he has an investment portfolio with a brand strategy. This article from the Washington Post examines investments in numerous companies based on brand and includes comments from Buffet himself as well as others who invest in brands and say that strong brands are hard to invest in at an inexpensive price.

Submitted By:	Editor 6 months ago.
Category:	Industry Trends
Tags:	brand, branding, strategy, Warren Buffett, Starbucks, WalMart, Kodak, NYSE, Apple, Disney, McDonalds, Berkshire Hathaway, Kraft, Oracle, Johnson and Joshnson,
Viewed:	110 times
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