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APA Mintel Custom Solutions Customer Publishing Industry Summary

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apa.co.uk

An 11-page PDF overview that details the size of the UK customer publishing market and includes a complete breakdown by type of customer publishing. Key findings include: Customer magazines are achieving their objectives; Marketing spend, not advertising sales is funding customer magazines; Customer magazines reinforce loyalty; and More precise measurements of customer value are evolving.

Submitted By:	juntajoe 1 year ago.
Category:	Research
Tags:	APA, Mintel, research findings, customer publishing, objectives, industry size, uk, great britain
Viewed:	244 times
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