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Content Marketing Resources
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ABM and Forrester Study: The B2B Digital Shift
- Hitch!
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Links to a 104 slide presentation of findings on the digital shift happening in b2b media. Some findings include: "Industry-specific marketing opportunities of all kinds (trade shows, magazines, web sites) are viewed as more effective than general business magazines or web sites.; Fewer marketers will use general business magazines, direct mail, and newspapers, and those using these media will only minimally increase spending, implying a shift of marketing budget allocation toward digital media.; 48% of B2B marketers use online marketing today, and spend 24% of their budget online."
| Submitted By: | juntajoe 1 year ago. |
| Category: | Business-to-Business |
| Tags: | b2b marketing trends, research, study, abm, american business media, forrester, online media, online content, websites, web marketing, digital media, web content |
| Viewed: | 234 times |
| Emailed: | 0 times |