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9 Common Mistakes in Landing Page and PPC Campaign Design

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Rich McIver's post lists nine mistakes that search marketers can make with their PPC campaigns -- focusing on landing pages with vital information hiding below the fold, pages that ask for unnecessary (READ: less-than-valuable) contact information, and a PPC ad that doesn't even link directly to a tailored, specific landing page.

Submitted By:	Editor 1 year ago.
Category:	Web Usability
Tags:	Conversions, Landing Page, marketing, PPC, seo
Viewed:	161 times
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