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Branded video is different than a commercial in that it has no standard length, format or distribution strategy. This article explores some of the successes such as the Mac/PC ads, Toyota's truck Summoner and discusses commercial fan sites. These sites, including honeyshed, Droga5, veryfunnyads, and firebrand are devoted to celebrating TV commercials and explicitly branded entertainment.
| Submitted By: | Editor 11 months ago. |
| Category: | Branded Content/Entertainment |
| Tags: | video, advertising, content, video content, TV, television, Saatchi, PR, Dove, slide.com, widget, adroll.com, |
| Viewed: | 356 times |
| Emailed: | 0 times |