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4A's Hears Pep Talk on Internet Potential

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adage.com

Lee Clow from TBWA Worldwide describes the “annoyance” of the current interruptive nature of Web advertising and the opportunity the medium provides for artful, more interesting brand storytelling. Sound familiar? A brand is a story … not a [Web banner] ad. Don’t interrupt. Engage!

Submitted By:	GlennSabin 7 months ago.
Category:	Content Marketing 101
Tags:	Web advertising, engagement, storytelling
Viewed:	109 times
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