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Developing an accurate, cost-effective eMail list can be quite a challenge. Most eMail addresses change at an alarming rate – many surveys show a ‘change-rate’ of 30% or more per annum!
Marketers need to adopt a proactive approach to keep their mailing list up-to-date, and even expand it with new prospects.
Here are some of my thoughts on the subject:
| Submitted By: | CarmelWhite 6 months ago. |
| Category: | |
| Tags: | Data Discovery, Data Quality, Data Lists & Databases, Telemarketing, Effective Online Marketing, eMail Marketing |
| Viewed: | 286 times |
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