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Based on some preliminary eMail campaign analysis, we estimate that of the typical eMail list 25 to 33 percent may comprise of "inactive" recipients. In this context, we are defining inactive recipients as those who have not opened AND clicked on a single eMail over a given time period/number of eMails.
| Submitted By: | CarmelWhite 6 months ago. |
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| Tags: | Lead Generation, Effective Online Marketing, Creative & Messaging, eMail Marketing |
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