Content Marketing Resources
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When Social Media Backfires
A few examples of what can happen when a brand’s involvement with social media backfires and what you can learn about running a word of mouth campaign...read more thinkbda.com
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Twitter Hits Right Notes for Music Industry
Results of a study from the NPD group suggest Twitter, if approached appropriately by marketers, has the potential to spread the word about new music ...read more marketingvox.com
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Custom Publishing Case Studies
In this article, FOLIO: offers a look at how five custom publishers are meeting the new demands of clients, including a profile of a small regional pu...read more foliomag.com
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The Evolution of Media Content Distribution: Circulation 1.0 to 2.0
Visualization of how information flows through traditional media and social media.read more designdamage.com
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Advertising: The Price of 'Free' Media
The advertising industry does a great service to consumers by paying the bills for professionally produced content, but it's hurt by its lack of trans...read more adage.com
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Dunkin' Run Microsite
You may actually thing the coffee is steaming on Dunkin' Donuts new "Dunkin' Run," a Web site and iPhone application that allows customers to plan an ...read more dunkinrun.com
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Get Your Custom On
Ever wonder what goes into a custom publishing or content marketing campaign? Check out this 6-minute video to learn what (really) goes on inside Imag...read more imaginepub.com
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Ultimate digital promise: The custom ad
A new report from Experian Marketing Services can be summed up in one word: customization. This interview with Ashley Johnston, VP of marketing at Ex...read more medialifemagazine.com
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7 ‘Secret’ Ways To Use Twitter Search
Twitter Search is just amazing because it can give you real-time feedback about pretty much everything. That is, if you know how to look for it. This ...read more twitip.com
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BMA Podcast with Seth Godin and Jeff Hayzlett
June's podcast explores how marketing, especially B2B marketing, has evolved and how it will evolve into the future. Guests include Seth Godin , numb...read more marketing.org
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