27. Wiki

What it is:

A platform for collaboration, a Wiki is a website that allows visitors to contribute, edit and comment upon a body of knowledge they themselves are responsible for creating. Wikipedia is the most famous example, but anyone can host and administer one.

A cool tool for:

• Building an information base in a technologically complicated field
• Earning the loyalty of the most committed thinkers/doers
• Driving traffic to a website

Not so hot for:

• Industries with low intellectual capital
• Communicating to passive audiences
• Companies that fear the contributions of "outsiders"

SUN BLUEPRINTS COMMUNITY
	With its Blueprints wiki, Sun lets its own network of customers, clients and partners serve as the experts who can help enterprises make the most of their Sun technology.

3 key play points:

1. Wikis can be a great way to surface hot-button issues within an industry
2. Be patient - it takes time to build a good database
3. Be prepared to handle conflict and controversy

Bonus Links:

•  Enterprise Wiki - The Definition from Wikipedia
• Corporate Wikis Go Viral courtesy of BusinessWeek

Chapter 26 - Customer-Focused Community Site

Chapter 28 - Facebook Movement