36. Social Bookmarking

What it is:

Diigo, Digg, delicious, StumbleUpon: they all allow you to turn a personal initiative (bookmarking a Web page) into a social gesture so that the wider world can be alerted to content you admire. By offering social bookmarking buttons on your posts and pages, you let visitors "vote" on your content, thereby lifting its visibility.

A cool tool for:

• Improving your search engine optimization
• Stimulating the distribution of content
• Encouraging greater interaction with your material

Not so hot for:

• Companies that don't have content to share
• Confidential content
• Organizations that lack a social media administrator to consistently keep content fresh

THE STIMULIST
	The Stimulist reinforces its blog with cheeky "Sharing Is Caring" options for greater distribution, including Facebook, Digg, Twitter and good, old-fashioned printing.

3 key play points:

1. Find the bookmarking sites that make the most sense for your industry
2. Encourage visitors to bookmark your content via visible tools (buttons) on your site
3. Enlist loyal customers to help you submit, vote or comment on specific content

Bonus Links:

•  The Conversation Prism via Brian Solis
  
•  Social Bookmarketing Definition from Wikipedia
• 5 Stages of Social Media Grief courtesy of Scott Money
  

Chapter 35 - Virtual Trade Show

Chapter 37 - Online News Release