24. Screencast

What it is:

A combination of video, presentation and audio technologies, screencasts offer step-by-step instructions for otherwise complex tasks: using a new software, for example, or managing a complicated project. Familiar screencast technologies include GoView and Jing.


A cool tool for:

  • Creating and sharing demos
  • Building a library of self-service support documents
  • Explaining new or unfamiliar processes

 

Not so hot for:

  • Entertainment or lifestyle brands
  • Simple products or services needing no explanation
  • Reaching audiences not on the Web


 

MACANGEL'S DAYLIGHT
screencast
MacAngel supports its sophisticated productivity and project management tools with simple, easy-to-understand screencasts that guide viewers through features and functions.

3 key play points:

 

  1. Can be a powerful way of introducing an unfamiliar service or tool
  2. Plan your script (sequence of steps) carefully - clarity is everything
  3. Great way to mix text content with helpful visuals (tell the story)

Bonus Links:


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