24. Screencast

What it is:

A combination of video, presentation and audio technologies, screencasts offer step-by-step instructions for otherwise complex tasks: using a new software, for example, or managing a complicated project. Familiar screencast technologies include GoView and Jing.

A cool tool for:

• Creating and sharing demos
• Building a library of self-service support documents
• Explaining new or unfamiliar processes

Not so hot for:

• Entertainment or lifestyle brands
• Simple products or services needing no explanation
• Reaching audiences not on the Web

MACANGEL'S DAYLIGHT
	MacAngel supports its sophisticated productivity and project management tools with simple, easy-to-understand screencasts that guide viewers through features and functions.

3 key play points:

1. Can be a powerful way of introducing an unfamiliar service or tool
2. Plan your script (sequence of steps) carefully - clarity is everything
3. Great way to mix text content with helpful visuals (tell the story)

Bonus Links:

• Solve Problems with Screencasting via e-Learning Acupuncture
  

Chapter 23 - Branded Content Tool

Chapter 25 - Company-Focused Community Site