16. Podcast

What it is:

A podcast is simply an audio file you can listen to on a computer or MP3-type player, often distributed via RSS or iTunes. Podcasts are generally 5 - 30 minutes long, with longer podcast downloads becoming popular.

A cool tool for:

• Connecting with customers who depend on their handheld devices for entertainment and information
• Companies that want to project a more vivid personality
• Supplementing text-heavy Web content

Not so hot for:

• Poor speakers
• A customer base that isn't tech savvy
• Visual content

FIND AND CONVERT	ACCENTURE
Find and Convert podcast series offers insights and interviews experts on new developments in SEO and social media marketing.	Accenture has developed a deep library of podcasts to educate and engage clients on a variety of strategic business issues.

3 key play points:

1. Define the theme of the podcast and stick to it
2. Establish a release schedule listeners can expect: weekly, biweekly, monthly, etc. Be consistent
3. Focus your podcast content on topics of interest to your audience. Integrate with your blog to gain listener insights

Bonus Links:

•  Business Marketing Association Podcast with Seth Godin and Kodak's Jeff Hayzlett
  
•  Podcast Definition from Wikipedia
  
•  How to Create a Podcast courtesy of Tinkernut
• Is Podcasting Social Media? via Paul Dunay
  

Chapter 15 - Blog

Chapter 17 - Video blog (vlog)