16. Podcast
What it is:
A podcast is simply an audio file you can listen to on a
computer or MP3-type player, often distributed via RSS or iTunes.
Podcasts are generally 5 - 30 minutes long, with longer podcast
downloads becoming popular.
A cool tool for:
- Connecting with customers who depend on their handheld devices
for entertainment and information
- Companies that want to project a more vivid personality
- Supplementing text-heavy Web content
Not so hot for:
- Poor speakers
- A customer base that isn't tech savvy
- Visual content
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ACCENTURE |
Find and Convert podcast series offers insights and interviews
experts on new developments in SEO and social media
marketing.
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Accenture has developed a deep library of podcasts to educate and
engage clients on a variety of strategic business issues. |
3 key play points:
- Define the theme of the podcast and stick to it
- Establish a release schedule listeners can expect: weekly,
biweekly, monthly, etc. Be consistent
- Focus your podcast content on topics of interest to your
audience. Integrate with your blog to gain listener insights
Bonus Links:
