29. Photo-Sharing
What it is:
Flickr, of course. But what's less
well-known is that you can carve out your own presence on Flickr
(or other photo-sharing sites like Photobucket or Picassa Web
Albums ) that allows you to share information while your customers
share their pictures.
A cool tool for:
- Collaborating with your customers in the creation and
distribution of information
- Sharing the fun and excitement of your product or brand
- Illustrating the variety of possibilities inherent in your
products
Not so hot for:
- Selling the "invisible" -- services or products that can't be
seen
- Companies that can't tap into a loyal fan base
- Brands lacking in a basic web presence
| NIKON DIGITAL LEARNING CENTER |
|
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Nikon has created the right watering-hole for its customers by
setting up shop in exactly where they live: Flickr. In addition to
hosting photos, the site shares insights that make Nikon products
more satisfying for amateurs and professionals alike.
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3 key play points:
- Let the participants dominate the spotlight
- Supplement the photos with discussion threads and archived
content
- Set visible and clearly-understood limits on what and how much
can be posted
Bonus Links:
