29. Photo-Sharing

What it is:

Flickr, of course. But what's less well-known is that you can carve out your own presence on Flickr (or other photo-sharing sites like Photobucket or Picassa Web Albums ) that allows you to share information while your customers share their pictures.


A cool tool for:

  • Collaborating with your customers in the creation and distribution of information
  • Sharing the fun and excitement of your product or brand
  • Illustrating the variety of possibilities inherent in your products

 

Not so hot for:

  • Selling the "invisible" -- services or products that can't be seen
  • Companies that can't tap into a loyal fan base
  • Brands lacking in a basic web presence


 

NIKON DIGITAL LEARNING CENTER
photosharing
Nikon has created the right watering-hole for its customers by setting up shop in exactly where they live: Flickr. In addition to hosting photos, the site shares insights that make Nikon products more satisfying for amateurs and professionals alike.

3 key play points:

 

  1. Let the participants dominate the spotlight
  2. Supplement the photos with discussion threads and archived content
  3. Set visible and clearly-understood limits on what and how much can be posted

Bonus Links:


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