29. Photo-Sharing

What it is:

Flickr, of course. But what's less well-known is that you can carve out your own presence on Flickr (or other photo-sharing sites like Photobucket or Picassa Web Albums ) that allows you to share information while your customers share their pictures.

A cool tool for:

• Collaborating with your customers in the creation and distribution of information
• Sharing the fun and excitement of your product or brand
• Illustrating the variety of possibilities inherent in your products

Not so hot for:

• Selling the "invisible" -- services or products that can't be seen
• Companies that can't tap into a loyal fan base
• Brands lacking in a basic web presence

NIKON DIGITAL LEARNING CENTER
	Nikon has created the right watering-hole for its customers by setting up shop in exactly where they live: Flickr. In addition to hosting photos, the site shares insights that make Nikon products more satisfying for amateurs and professionals alike.

3 key play points:

1. Let the participants dominate the spotlight
2. Supplement the photos with discussion threads and archived content
3. Set visible and clearly-understood limits on what and how much can be posted

Bonus Links:

• The Hubspot Photostream on Flickr
  
• The Kodak "I Shoot Film" Group on Flickr
  
• How to Use Flickr Groups from eHow
  

Chapter 28 - Facebook Movement

Chapter 30 - Custom Social Network