38. Online Publishing Center

What it is:

Want to reach a wider audience for your white papers, slide presentations and other informative content? Sites like Scribd, Slideshare and Doxtop let you upload your work into various categories where it can be found by visitors hungry for know-how or entertainment.

A cool tool for:

• Attracting more readers to your content
• Simplifying the uploading/downloading process
• Expanding in-person presentations to get participation from those who missed the event

Not so hot for:

• Companies without, well, content to share
• Orgs that want to keep tight control over information
• Businesses with a limited web presence (make sure your website tells the story before you go crazy with these tools)

FORD MOTOR COMPANY
	With nearly 16,000 subscribers, Ford Motor Company has become one of the most popular publishers on Scribd, where it offers information-rich, graphically sophisticated data-sheets that tell its side of the story in a complex and rapidly-changing automobile marketplace.

3 key play points:

1. Be sure to place your content in the categories most likely to be searched by your intended audience
2. Establish and fulfill an editorial calendar for an ongoing stream of fresh content
3. Feel free to experiment, analyze and tweak the program (certain online tools may work better than others)

Bonus Links:

• Kodak's Tips and Projects Learning Center
  
•  The National Resource Center for Paraprofessionals SlideShare Channel
  

Chapter 37 - Online News Release

Chapter 39 - Webinar/Webcast