31. Online Media Site
What it is:
When we think of public relations, we usually think in terms of
being in the media. But what if you could be the
media itself? That's what an online media site is all about. Like
traditional media companies, if offers stories, articles, facts,
figures, and pictures of interest to its audience. Unlike
traditional media, it's controlled by a company and its readership
is largely made up of customers and prospects.
A cool tool for:
- Gathering potential customers within a community of
interest
- Creating an aura of expertise (thought leadership),
"personality" and good will
- Brands that seek to become their own publishers
Not so hot for:
- Smaller businesses with simpler target sets (try a blog
instead)
- Companies with limited product ranges
- Limited budgets! Consistent content is the key to success (once
the platform is created)
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HomeMadeSimple.com
tackles a complex marketing problem by letting its visitors dictate
the kind of content they want to see. End result? An attractive
bridge between home lifestyles and life on the Internet.
HomeMadeSimple boasts over one millions members.
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3 key play points:
- Either make a big investment or none at all - a compromised
site won't cut it
- Tailor your content to personas: precise constructions of
audience segments, their needs, beliefs, habits, values and
more
- An excellent way to integrate products/services with lifestyle
content/messages
Bonus Links:
