20. Online Game

What it is:

An online web game like any other - except it's branded. By you.

A cool tool for:

• Targeting young audiences
• Encouraging repeat Web visits
• Fun and/or entertaining, B2C businesses

Not so hot for:

• Projecting a "serious" image
• Companies without (or unwilling to outsource) development resources
• Products or services difficult to package as "fun"

TRAVELPOD
	TravelPod's Traveler IQ Challenges reinforce the blog's position as the smart web destination for savvy globetrotters.

3 key play points:

1. Games should work without burdensome software downloads
2. Must run across multiple browser types and OS platforms
3. Game experience should reinforce favorable experience of the brand

Bonus Links:

• Monster Mashup courtesy of Oriental Trading
  

Chapter 19 - Mobile Application

Chapter 21 - Widget