6. Magalog

What it is:

Is it a catalog of products consumers can buy, or is it a magazine with stories and features of interest to loyal brand fans? It's both, in one neat, attractive print package.

A cool tool for:

• B2C companies with loyal customers
• Businesses with excellent and extensive customer lists
• Companies that can combine interesting products with interesting stories

Not so hot for:

• Companies without products that attract loyalty
• Service-oriented businesses
• Businesses that don't produce a regular stream of new products

LEGO
		Lego talks the language of kids in its playful magalog loaded with games, comics and customer photos.

3 key play points:

1. Use customer testimonials to bring the content and product usage to life
2. The product descriptions should be as vivid as the non-product content
3. Test to find the optimum balance between content and product

Bonus Links:

• Zappos Life magalog courtesy of King Fish Media.
• 
  

Chapter 5 - Digital  Magazine

Chapter 7 -  Audio Book