11. Industry Ranking System

What it is:

People love lists. (Remember Moses and his two tablets?) An industry ranking system gives readers a pre-assembled "best of" list that ranks available options in a given topic area - and subsequently ranks high with search engines. A list, whatever it may be, presents you as an industry expert, and gives your prospect a helpful tool they desire or need.

A cool tool for:

• Media-savvy companies that keep up with trends
• Complex industries in which buyers conduct a lot of research
• Organizations that may not have a lot of content assets, but work in an industry with readily available content

Not so hot for:

• Companies that have not set up basic listening posts to understand what is happening in their industry
• Businesses without a solid Web platform or presence
• Organizations that have not established their authority/credibility

JUNTA42 TOP CONTENT MARKETING BLOGS

For marketers investigating the evolving world of content mar-keting, the Junta42 Top Content Marketing Blogs ranking system has become a priceless resource for educating marketers about content marketing.

3 key play points:

1. Rankings can be determined by some objective, measurable means, or by subjective criteria
2. Make liberal use of links to the listed resources
3. Announce updates to the ranking system via blogs, Twitter, press releases, etc.

Bonus Links:

• eDrugSearch.com's Top Health and Medicine Blog Ranking
  
• BigList Search Marketing Blogs via TopRank Online Marketing
  

Chapter 10 - Comic Book

Chapter 12 - Testimonials