Get TCR: The Content Revolution Email Updates Weekly. Find out more.

Start Small, But Get Started!

42 content options. Plus there are plenty more we haven't touched. And you can anticipate still more with each passing month.

It's easy to feel overwhelmed by the possibilities. But you needn't. The game isn't won through one heroic effort, but by a consistent series of smaller, consistent actions. In sum:

Launch small. Test the waters with the content options that make the most sense for you and your audience, right now. If you need help, please tap into the experts at Junta42 - who will gladly help you with your content marketing or content strategy project.
Get feedback. Sure, measure where you can. But don't forget to solicit comments - you can make your audience your collaborators in the development of successful content.
Adjust. Tailor your content to different audience types, influence levels, learning styles. Pursue options that work; dump ones that don't.

Stick to a schedule. Sustained, consistent effort steadily positions you and your organization as the go-to authority in your industry.
Enhance sharing. Set the program up from the start to make available social media sharing options (many of them discussed in the playbook).

For further help…

There are a number of ways we can help you on your journey. Come join the conversation on The Content Marketing Revolution Blog and Kranz On Content.

What if you don't have the resources or mindset?

Organizations are set up to sell products and services, not distribute valuable content on a regular basis. If you feel that way, please take a look at Junta42's free content marketing matching service that can find you expert, turnkey providers fast, easy and free.

Why is all this content free?

We try to eat our own dog food at Junta42, giving you consistent content like this free eBook to help you navigate the content marketing waters. What do we get out of it? We want you to look at Junta42 as a helpful resource for you. When you are ready, we want you to use our free matching service. But if you aren't ready, please sign up for our free weekly Content Marketing eNewsletter (see the signup on the right side), to give you ongoing updates on the best content marketing has to offer.

Finally, this ebook doesn't really end. We will continue to revise the content, add new options, and revise old ones. You can help - we'd like to hear your suggestions by letting us know on our Facebook page, or send us email directly at add[at]junta42.com if we happened to forget something (we know we've only scratched the surface here).

A Final Thought About this Playbook

The majority of case studies provided throughout the playbook came from the expert content marketing vendors at Junta42. Almost all of the bonus links came from the Junta42 Top 42 Bloggers.

Good luck!

About Hanley Wood Marketing

In this age of multiplying media and fragmenting attention, marketers need something unique to differentiate their brands and spark audience engagement. That something is content. Hanley Wood Marketing is an experienced and versatile branded content firm. Contact us. We'll help you add strategic, measurably effective content marketing to your playbook.

About Junta42

Besides putting together cool little content marketing projects such as the Content Marketing Playbook, Junta42 is the "eHarmony for Content Marketing" - we match your company's content project with pre-qualified, turnkey content marketing experts. Junta42 is a free service - so try it and let us know what you think. See who's using Junta42.

More helpful information:

Need Help Getting Started?

If you are "just not there yet" with content marketing, or your executive team doesn't quite believe in the power of content as a part of your marketing program - then get the book Get Content Get Customers. Called THE content marketing handbook, Get Content Get Customers will clearly show you (with examples) why publishing is the new marketing.
Click here for a free excerpt.