22. Facebook Application

What it is:

On Facebook, participants not only share text and pictures, but games, quizzes and other interactive applications they can exchange with their friends. Many of these are created by users themselves, but brand-based applications - if well-designed - can achieve traction as well.

A cool tool for:

• Brands that have established profiles or fan pages on Facebook
• Entertainment and lifestyle brands
• Companies with a sense of humor

Not so hot for:

• B2B companies (yet!)
• Brands without a strong social media presence
• Products or services that don't have an interesting story to tell

VICTORIA'S SECRET
	With its "Which Angel Are You?" quiz, Victoria's Secret lets its fans indulge daydream fantasies of living the glamorous model's life.

3 key play points:

1. Most applications prompt users to direct results/scores to their Facebook friends
2. Think frivolous, fun and light-hearted - this is not the SAT
3. If your customer is a business, think about creating a helpful productivity tool
4. 
   

Bonus Links:

• What If Twitter had an App Store?  Now it Does! via Brian Solis
• New Facebook App from LinkUp via Diggings
  

Chapter 21 - Widget

Chapter 23 - Branded Content Tool