41. Executive Roundtable
What it is:
An executive roundtable is a gathering of industry executives
who are experts in their field and have enough drawing power to
pull in your prospects. Through brief presentations and
interactions among roundtable participants, you have the
opportunity once again to position yourself for as a thought
leader. Having a quality editor or journalist to moderate the
discussion is key.
A cool tool for:
- Reinforcing relationships with peer leaders
- Attracting high-level influencers and buyers
- Organizations with a deep network of quality contacts
Not so hot for:
- Start-ups without connections
- Consumer-oriented businesses
- Limited financial resources. You'll most likely need to commit
to travel and expenses for all attendees
3 key play points:
- Look for executives whose personalities are as appealing as
their ideas
- Consider asking the roundtable executives for guest blog posts
that complement their live topic ideas
- Turn the resulting discussion into a summary report you can
offer as a white paper or ebook
Bonus Links:
