41. Executive Roundtable

What it is:

An executive roundtable is a gathering of industry executives who are experts in their field and have enough drawing power to pull in your prospects. Through brief presentations and interactions among roundtable participants, you have the opportunity once again to position yourself for as a thought leader. Having a quality editor or journalist to moderate the discussion is key.

A cool tool for:

• Reinforcing relationships with peer leaders
• Attracting high-level influencers and buyers
• Organizations with a deep network of quality contacts

Not so hot for:

• Start-ups without connections
• Consumer-oriented businesses
• Limited financial resources. You'll most likely need to commit to travel and expenses for all attendees

MCKINSEY
	McKinsey regularly hosts executive roundtables around key complex topics - and shares the content afterwards for maximum penetration.

3 key play points:

1. Look for executives whose personalities are as appealing as their ideas
2. Consider asking the roundtable executives for guest blog posts that complement their live topic ideas
3. Turn the resulting discussion into a summary report you can offer as a white paper or ebook

Bonus Links:

• McAfee - A Virtual Executive Roundtable on Security Challenges
  

Chapter 40 - Road Show

Chapter 42 - Teleseminar