18. e-Learning Series

What it is:

A carefully planned curriculum of educational content that may be delivered through a variety of mediums including audio podcasts, video, slide presentations, webinars and more.

A cool tool for:

• Educating customers/potential customers on complex topics
• Reducing customer service issues after the sale
• Increasing opportunities for up-sells and cross-sell

Not so hot for:

• Simple products and services
• Substituting live contact/support
• Addressing needs of customers who are not on the Internet

SUN
	Sun meets the anticipated needs of its customer base with thorough educational content on complex technology subjects.

3 key play points:

1. Tailor the content to the different learning needs of different audiences: buyers doing research, prospects close to making a purchasing decision, current customers
2. Use the mediums most popular with your constituencies
3. Be generous with real-life examples and illustrations
   
   

Bonus Links:

• Teaching Sells is a great example of eLearning as a Business, compliments of Brian Clark.
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Chapter 17 - Video blog

Chapter 19 - Mobile Application