10. Comic Book

What it is:

Here's what it's not - a gimmick just for kids. By reinforcing text with vivid pictures, comic books communicate in a fun, fast and memorable way that readers of all ages can appreciate.

A cool tool for:

• Fun brands that understand the medium is the message
• B2C companies targeting audiences with literacy and/or ESL (English as a second language) issues
• Organizations, such as those in healthcare, that want to make their products/services less intimidating

Not so hot for:

• Companies afraid of compromising a "serious" image
• Most B2B operations targeting C-Suite and upper level executives
• Products/services that don't lend themselves to visualization

PIVMAN
	First Response's Pivman comic book celebrates the heroism of emergency personnel while sharing important information about technical product features and functions.

3 key play points:

1. Comic books aren't cheap - good artwork can be expensive
2. Quality comic books can certainly generate buzz
3. As an alternative to a comic book, consider an online comic strip that appears every week for social media buzz

Bonus Links:

• Dan Pink on comic book Johnny Bunko courtesy of Copyblogger
  
• Creating Comic Book Pages via YouTube
• Express Your POW! Comic Strip Site from Kiehl's
  

Chapter 9 - Article

Chapter 11 - Industry Ranking System