Custom Publishing Matchmaking Site Junta42 Match Opens to Businesses

- 6/24/08

Custom Publishing-Branded Content Matchmaking Site "Junta42 Match" Opens to Marketers and Associations

Junta42 Match is a free online service for marketing and association professionals who are looking for custom publishing, post-advertising agencies and other content providers that match their specific content marketing project needs. After spending the last few months recruiting publishers, the site is now open to marketers looking for vendors to produce their custom magazines, newsletters, video projects, white papers, webcasts and in-person content events.

Cleveland, OH (June 24, 2008) -- Romantics have eHarmony. Advertisers have AgencyFinder.com. Now brand marketers and associations are getting their very own matchmaker: Business matching site Junta42 Vendor Matching Service today opens its doors to brand marketers everywhere. With the launch of its groundbreaking new service, Junta42 Match is playing cupid for North America's very best branded-content providers and the marketers who want their talent. The announcement of this launch was made by Founder Joe Pulizzi.

"The process of finding qualified content providers for custom projects hasn't changed in years," said Pulizzi. "Businesses and associations still submit shotgun RFP's, hoping for results, or scour the search engines trying unsuccessfully to find relevant results. Finding a reliable and expert pool of custom content providers usually takes two weeks to two months. We'll get marketers a pre-qualified list in less than 10 minutes."

An April 2008 study conducted by content marketing education site--and Junta42 Match companion--Junta42 found that 87 percent of marketers are looking for out-of-house providers to create their branded content. From custom magazines to Web sites, eNewsletters to events, brands are expanding their custom publishing and content portfolios in order to directly reach their target audiences, and marketers are scrambling to find talented publishers and agencies that can meet their branding needs.

Until now, however, the process of finding branded-content providers that fit marketing projects in terms of content, project and audience expertise has been a challenge. Not anymore. Junta42 Match guides marketers through a simple--and entirely free--process that connects them with their ideal custom-content provider or offers them several carefully selected options. And since providers complete detailed application forms and are screened before being granted exposure within the database, marketers are guaranteed a reliable pool of pre-approved experts.

Among those offering their services on the new site are advertising agencies, interactive firms, content agencies, custom publishers, traditional publishers and other content experts and providers. In order to offer Junta42 Match as a free service to marketers, publishers pay the freight through both monthly and annual subscriptions.

Led by a team of experts who bring years of experience in both marketing and branded content to every decision they make, Junta42 Match aligns marketers' specific needs with publishers' core competencies, across several categories and variables. Marketers can be sure they are getting carefully-screened matches, selected from among the very best agencies and publishers in the country.

Junta42 Match is supported by the Custom Publishing Council, American Business Media and BtoB Magazine. For more information on Junta42 Match--and the online content marketing community site Junta42--visit  www.junta42.com. Contact info[atjunta42.com for details.

About Junta42:
Junta42 is the leading media site dedicated to everything content marketing and custom publishing. Presented as a business bookmarking vehicle, the site is dedicated to marketing professionals who want to attract customers through valuable and relevant content creation and distribution.  Junta42 also offers Junta42 Vendor Matching Service, the only buyer/seller matching site for the custom publishing & content marketing industry (now valued at over $56 billion). The service is an audited directory of custom publishing providers, and gives marketing, agency and association professionals the ability to match their project-a custom magazine, newsletter, content Web site, video series, etc.-to the exact qualifications of a custom publisher, content agency, writer or other content provider.  Matching services are conducted online, allowing for ease and anonymity. Junta42 is a division of Z Squared Media, LLC.