Custom Content Publishing Marketplace Junta42 Match Off to
Strong Start
- 9/2/08
New Custom Content Marketplace Junta42 Match Off to a Strong
Start: Initiated 35 Custom Projects Totaling $3 Million In First
Two Months. Matching Content Providers With Marketers, Agencies
& Associations, Projects Ranged from $10K - $1
million
Cleveland, OH (September 02, 2008)-For years,
businesses and associations trying to find qualified content
providers for custom projects have had to submit shotgun RFPs to
several companies or scour the search engines to find relevant
results. On June 24, 2008, that all changed when new custom content
marketplace Junta42 Vendor Matching
Service opened its doors for business. The service, which
brings together North America's very best branded-content/custom
publishing providers and the marketers who want their talent, has
already processed 35 projects, totaling over $3 million, and is
showing no signs of slowing down.
"The fact that our model is succeeding confirms that there
was a real need for finding qualified custom content providers in
the marketplace. More and more brands are outsourcing their content
projects, which means they need qualified content providers to
execute them. What may have taken them weeks and even months to
find qualified providers in the past, now takes them five
minutes," says Joe Pulizzi, founder of Junta42 Match.
The 60-day statistics for the service are as follows. Of the 35
companies that have initiated custom projects through Junta42 Match
the breakdown is as follows: agencies (3); associations (2); large
businesses (over $1 billion in annual revenue) (6); medium-sized
business ($100 million to $1 billion) (2); and small businesses
(less than $100 million in annual revenue) (22).
Projects have ranged anywhere from $10,000 - $1,000,000 each,
with audiences noted as associations (2); B2B (22); consumer (10);
and universities (1).
The project types secured through the service are as diverse as
the companies represented. In the first two months, brokered
projects included advertorials (1); blogs (2); blog network (1);
book (1); digital magazine (1); email newsletter (5); magazines
(9); print newsletter (3); sales/advertising management (1);
website (3); web/webinar (1); white papers (6); and miscellaneous
marketing (1).
About Junta42 and Junta42 Match
Junta42 () is
the leading media site dedicated to everything content marketing
and custom publishing. The site is dedicated to marketing,
association and agency professionals who want to attract customers
through valuable and relevant content creation and
distribution. Junta42 also offers Junta42 Vendor Matching
Service, the only buyer/seller matching site for the
custom publishing & content marketing industry (now valued at
over $56 billion). The service is an audited directory of custom
publishing providers, and gives marketing, association and agency
professionals the ability to match their project-a custom magazine,
newsletter, content Web site, video series, etc.-to the exact
qualifications of a custom publisher or content provider.
Matching services are conducted online, allowing for ease and
anonymity. The service is free for marketers. Content providers are
offered monthly and annual subscriptions, as well as a free trial.
Junta42 is a division of Z Squared Media,
LLC.
