Custom Publishing Providers/Content Agencies Flock to Junta42
Match
- 06/06/08
JUNTA42 MATCH CELEBRATES 100 (PUBLISHERS, THAT IS.)Custom
Content Matching Site Reaches Landmark 100 Provider Members
-Match Launches for Marketers June
24th-
Cleveland, OH (June 6, 2008)--It turns out publishers know a
good thing when they see it. With $56 billion a year spent on
custom content, it's no wonder that content providers across the
country have jumped at the chance to be a part of Junta42 Vendor
Matching Service, the innovative new site that pairs marketers with
their ideal custom publishers. Junta42 Match Founder Joe Pulizzi
today announced that the site reached a major landmark: since
opening to publishers less than two months ago, Junta42 Match has
signed up 100 of the nation's top custom content providers.
The news comes as Junta42 Match gears up for its official launch
on June 24, when the service will open its door to marketers. Free
to marketing professionals, Junta42 Match will pair marketers with
the publishers that meet their marketing criteria and fit their
overall needs.
"The initial response has exceeded our expectations,"
said Pulizzi. "We're excited about launching a resource that
will be truly valuable to businesses looking for help creating
their own branded content projects."
Where North American custom publishers and content providers
were once limited to traditional methods of new business
acquisition-answering RFPs, advertising, cold calls and other
self-marketing efforts, Junta42 Match is changing the game. By
pairing marketers' specific needs with publishers' core
competencies, Match takes the guesswork out of custom content.
Among those who will be part of the new site are custom
publishers, content agencies, traditional and post-advertising
agencies, interactive firms and other content experts and
providers. And since providers complete detailed application forms
and are screened before being granted exposure within the database,
marketers are guaranteed a reliable pool of pre-approved
experts.
For more information on Junta42 Match-and the online content
marketing community site Junta42-visit www.junta42.com. Contact
info[at]junta42.com for details.
About Junta42:
Junta42 is the leading
media site dedicated to everything content marketing and custom
publishing. Presented as a business bookmarking vehicle, the site
is dedicated to marketing professionals who want to attract
customers through valuable and relevant content creation and
distribution. Junta42 also offers
Junta42 Vendor Matching Service, the only buyer/seller
matching site for the custom publishing & content marketing
industry (now valued at over $56 billion). The service is an
audited directory of custom publishing providers, and gives
marketing, agency and association professionals the ability to
match their project-a custom magazine, newsletter, content Web
site, video series, etc.-to the exact qualifications of a custom
publisher, content agency, writer or other content provider.
Matching services are conducted online, allowing for ease and
anonymity. Junta42 is a division of Z Squared
Media, LLC.