Junta42 Teams Up with Custom Publishing Council, American
Business Media & BtoB Magazine
- 2/20/08
FOR IMMEDIATE RELEASE
JUNTA42 TEAMS UP WITH CUSTOM PUBLISHING COUNCIL, AMERICAN
BUSINESS MEDIA AND BtoB MAGAZINE
Alliances Anticipate Launch of Business Pairing Site
Junta42 Match
Brand Marketers to Be Matched with Ideal Custom Content
Providers
Cleveland, OH (February 20, 2008) - Just one
month after its official launch, business bookmarking site Junta42 is gearing up to
introduce Junta42 Vendor Matching
Service-a business pairing site aimed at bringing together
custom content providers and brand marketers. Set to launch in May
2008, Junta42 Match takes an important step forward with three
strategic alliances, announced today by Junta42's founder Joe
Pulizzi. The Custom Publishing Council (CPC), American Business
Media (ABM) and BtoB Magazine have all signed on to
promote and benefit from Junta42 Match and will extend the terms of
their partnerships to their respective members and subscribers.
The Custom Publishing Council's partnership with Junta42 Match
reflects its focus on continually increasing membership benefits.
In return for Match's prominent presence on the CPC Web site
as well as promotion in CPC eNewsletters and the CPC magazine
Content, all registered CPC members will be listed as
custom content providers in the Junta42 Match database for a 90-day
free trial period. Following this trial, members will receive
additional discounts if they decide to continue with a paid
listing. The CPC will be promoted as a partner company on the
Junta42 Match homepage and newsletter.
"The Custom Publishing Council has discussed the possibility
of participating in an unbiased matching service that would benefit
its members by giving them equal access to new business
opportunities. Our involvement with Junta42 Match is an obvious and
necessary step for the organization," said Lori Rosen,
Executive Director of the CPC.
American Business
Media's partnership is similar in that all interested ABM
members will receive a free 90-day trial listing in the Junta42
Match system, as well as additional discounts upon signup. Junta42
will also partner with ABM on the creation of an ABM/Junta42 B2B
Custom Media Research Study, and provide consultation and content
for ABM's revised Custom Media microsite to be released this
spring. Finally, ABM and Junta42 will partner on a
business-to-business custom media event, which will be produced in
the second half of 2008. As with the CPC agreement, ABM will be
promoted as a partner company on the Junta42 Match homepage.
"In our continuing effort to increase our custom media
initiatives and offerings to our members, teaming up with Junta42
Match is a great opportunity for us. We've worked side-by-side with
Joe Pulizzi to create custom content materials in the past and we
look forward to working with him and his properties into the
future," said Gordon Hughes, President & CEO of American
Business Media.
The BtoB Magazine sponsorship will include the creation
of a co-branded content marketing channel, whereby a fixed
promotion on BtoB Online will
direct the site's visitors to a BtoB/Junta42-branded web
site about how marketers can execute a content marketing program.
Conversely, Junta42 will promote BtoB as the lead media
sponsor for its Match site, will note BtoB as a key
sponsor in all relevant Match releases, and will use BtoB
as its main data source for a tentative Junta42 Match winter print
supplement.
"We at BtoB recognize that content marketing is an
important and growing segment of business marketing as a whole. We
are looking forward to working with Junta42 on this
initiative," said BtoB Magazine's VP & publisher
Bob Felsenthal.
Junta42 Match will be free for buyers (those looking for expert
content help). Sellers-including custom publishers, traditional
publishers with custom divisions, advertising and digital agencies,
direct marketers, pr firms, etc.-will be charged an annual or
monthly listing fee. All content providers will be offered a free
trial.
About The Junta42 Vendor Matching Service
Junta42 Match is the only buyer/seller matching site for
the custom publishing & content marketing industry (now valued
at over $56 billion). The service will be an audited directory of
custom publishing providers, and will give marketing and
association professionals the ability to match their project (a
custom magazine, newsletter, content Web site, video series, etc.)
to the exact qualifications of a custom publisher. Matching
services will be conducted online, allowing for ease and
anonymity.
About Junta42 Junta42 is the leading
media site dedicated to everything content marketing and custom
publishing. As of its official January 2008 launch, Junta42 boasts
an archive of over 1,000 of the best content marketing articles on
the Web from approximately 250 marketing-focused media sites,
blogs, and businesses. Presented as a social bookmarking vehicle,
the site is dedicated to marketing professionals who want to
attract customers through valuable and relevant content creation
and distribution.
