Joe Pulizzi Named Custom Media Innovator of the Year

-6/19/08

JOE PULIZZI, FOUNDER OF JUNTA42, NAMED CUSTOM MEDIA INNOVATOR OF THE YEAR

Honored at Annual American Business Media Achievement Awards

New York, NY (June 19, 2008)-As traditional advertising loses its punch, branded custom content is garnering both attention and results. At the forefront of the $56 billion-per-year content marketing and custom media industry is Joe Pulizzi, founder of Junta42 and the soon-to-be-launched Junta42 Match. On Tuesday night, at the Second Annual American Business Media Achievement Awards at the Union League Club here in New York City, Pulizzi was named 2008 Custom Media Innovator of the Year for his contributions to the advancement of custom media.

The Custom Media Innovator of the Year Award celebrates a custom media professional who has made significant strides in growing the reputation of the overall industry. Among those innovations that carry special weight are "expanding custom media business within new and innovative content marketing products and solutions for customers" and "unique content solutions that solved core customer communication challenges."

The award was presented by Anne O'Brien, EVP Strategic Planning for SourceMedia, Inc. "Joe has been the true evangelist for the custom media industry," said O"Brien. "Whether through his speaking, the book, the Junta42 educational site, or Junta42's new content matching product, Joe is taking the industry where it needs to go."

Pulizzi is the founder and chief content officer of Junta42, the leading online source of marketing education, dedicated to everything content marketing and custom publishing. Presented as a business bookmarking vehicle, Junta42 is aimed at marketing professionals who want to attract customers through valuable and relevant content creation and distribution.

Pulizzi's work with Junta42 and branded content also extends the brand new Junta42 Match, which will officially launch on June 24^th. The Internet's only matching service for marketing professionals and expert custom publishers, Junta42 Match guides marketers through a simple-and entirely free-process that connects them with their ideal custom-content provider or offers them several carefully selected options. Led by a team of experts who bring years of experience in both marketing and branded content to every decision they make, Junta42 Match aligns marketers' specific needs with publishers' core competencies, across several categories and variables.

In addition, Pulizzi and fellow marketing expert Newt Barrett are the authors of Get Content. Get Customers., a new book that gives clear strategies and examples for breaking out of tired marketing habits and into a new age of content marketing. Published by Voyager Media, Inc., Get Content. Get Customers. will be formally released on July 1, but can be purchased in advance at http://www.getcontentgetcustomers.com.

For more information on Junta42 Match-and the online content marketing community site Junta42-visit www.junta42.com. Contact info[at]junta42.com for details.

About Junta42:

Junta42 is the leading media site dedicated to everything content marketing and custom publishing. Presented as a business bookmarking vehicle, the site is dedicated to marketing professionals who want to attract customers through valuable and relevant content creation and distribution.  Junta42 also offers Junta42 Vendor Matching Service, the only buyer/seller matching site for the custom publishing & content marketing industry (now valued at over $56 billion). The service is an audited directory of custom publishing providers, and gives marketing, agency and association professionals the ability to match their project-a custom magazine, newsletter, content Web site, video series, etc.-to the exact qualifications of a custom publisher, content agency, writer or other content provider.  Matching services are conducted online, allowing for ease and anonymity. Junta42 is a division of Z Squared Media, LLC.