Junta42 to Host Custom Media Day with ABM and CPC

- 5/18/09

JUNTA42, CUSTOM PUBLISHING COUNCIL AND AMERICAN BUSINESS MEDIA HOST "CUSTOM MEDIA DAY"

All-Day Workshop Created to Help Custom Publishing Professionals Grow Their Business and Develop New Strategies for Success

Cleveland, OH; May 18, 2009 - American Business Media (ABM), along with Junta42 and the Custom Publishing Council (CPC), are hosting "Custom Media Day: Growing Your Custom Media Business in a Social Media Age," a one-day custom media workshop to be held on Wednesday, June 17 from 8:30am to 4:30pm at Scandinavia House in New York City.

"Custom Media Day" is for custom media professionals (traditional publishers, custom publishers, PR firms, advertising agencies, journalists, direct marketing firms, SEO firms) who offer content services to clients, in order to provide them with case studies and tactical advice to start growing their custom media business immediately.

Scheduled speaker and topic presentations include:

Executive Roundtable Discussion: Hear What the Clients are Saying

Moderated by Joe Pulizzi, Co-Author of Get Content Get Customers and Founder of Junta42 and featuring the following panelists:
Tracy Burleson, Director of Residential Programs, Propane Education & Research Council (PERC), on how they developed a successful integrated print/online custom content program.
Bill Parke, Director, Corporate Marketing, CME Group (Chicago Mercantile Exchange) on the success of CME magazine and how they are taking it to the next level.
Mike Volpe, Vice President, Inbound Marketing, HubSpot, will discuss how HubSpot went from unknown to a leading marketing software company by leveraging a cutting-edge online content strategy.

Keynote Speaker: Andrew Hazen, SEO Expert and Founder of Prime Visibility

The World Beyond SEO: Tricks and secrets to successful social media and how to integrate it into current online content programs.

Digital Magazine Workshop

The leading experts on digital magazines will show you what you never knew about digital magazines and how you can create new revenue streams and opportunities today.

What You Always Wanted to Ask about Social Media but Never Could

A workshop about what YOU should be doing in social media now and how you can create new services or integrate current client offerings with the latest social media tools.

Custom Publishing Council Member Meeting

This meeting is open to all attendees. Expect a discussion focused on the latest custom publishing research and what you need to know to excel in the custom marketplace.
Making the Case for Custom Media: A presentation on new Roper research

A cocktail networking reception will immediately follow the CPC member meeting.

Register online for "Custom Media Day" at www.abmevents.com or contact Jane O'Connor at j.connor@abmmail.com or 212.661.6360, ext 3332.

The full day price is $95.00 per person for ABM, Junta42 and CPC members, and $125 per person for non-members. Half day rates are available.

For information about sponsoring this event, please contact Kristina Sweet at ksweet@pohlyco.com or 617.457.3938.

About American Business Media:

Founded in 1906, American Business Media is the association of business information companies, delivering business intelligence to industry professionals worldwide, including Madison Avenue, Wall Street and the Beltway. Its 300-plus member companies reach an audience of more than 100 million professionals and represent nearly 6,000 print and online titles and over 1,000 trade shows, with well over $33 billion in annual revenues.

About Junta42:
Junta42 is the go-to site for content marketing and custom publishing, educating marketers and publishers on how to grow their businesses with relevant, compelling content in the form of custom magazines, blogs, eBooks, white papers, social media, newsletters and more. Junta42 offers The Junta42 Vendor Matching Service, a free service for marketers that helps them find a custom publisher or find a custom content provider in just minutes - free and with no obligation.

About the Custom Publishing Council:

The Custom Publishing Council (CPC) is the leading professional organization representing custom publishers in North America and is focused on promoting the growth and vitality of this dynamic marketing discipline. Marketers across the country, the media and other interested constituencies rely on the Custom Publishing Council as the authoritative source of industry news, data and trends, information on the effectiveness of custom publishing, and referrals to the top custom publishers in North America. Founded in 1998, the CPC has 90 members of all sizes, from all geographic areas.