Building Trust and Growing Sales with Content

- 12/9/08

Building Trust and Growing Sales with Content

New Junta42  eBook Shows How Marketers Can Use Information to Build Trusted Relationships with Their Current and Prospective Customers

Cleveland, OH (December 9, 2008)-For as long as people have done business, customer loyalty to a product, service, or seller has been rooted in trust. From goods ("Trust the Gorton's Fisherman") to services ("You're in Good Hands with Allstate") to media (CNN: "The Most Trusted News Source"), companies have long recognized the power of trust in creating a successful business.  But in the face of diffuse media, myriad messages, and a range of choices, many companies today are struggling to build relationships based on trust with their customers. A new free eBook released today from Junta42, the go-to site for content marketing and custom publishing, offers marketers a closer look at this phenomenon and how they can instill real trust within their customers using a smart strategy.

Content marketing expert Joe Pulizzi, the founder of Junta42, teaches marketers how to use content to connect with customers and build lifelong relationships and loyalty.  In contrast to the traditional strategy of creating self-promoting marketing messages, Seven Content Strategies to Build Trust with Today's Savvy Consumers explains the value of educating and entertaining consumers by giving them helpful, informative and engaging content.

"The new marketing isn't about self-promotion; it's about giving customers what they need to become educated consumers," said Pulizzi.  "This is the age of information.  If you want customers to see your brand as the trusted information source, you must begin to think like an information provider or even a publisher, not just the provider of goods or services. This type of strategy is the marketing that will work in the future."

Junta42's complimentary content marketing eBook offers marketers actionable tips for understanding how the public perceives their brand, for engaging with customers in new media, and how to avoid the common pitfalls that erode trusted relationships.

About Junta42
Junta42 is the go-to site for content marketing and custom publishing, educating marketers and publishers on how to grow their businesses with relevant, compelling content in the form of custom magazines, blogs, eBooks, white papers, social media, newsletters and more. Junta42 offers The Junta42 Vendor Matching Service, a free service for marketers that helps them find a custom publisher or find a custom content provider in just minutes - free and with no obligation.