Building Trust and Growing Sales with Content
- 12/9/08
Building Trust and Growing Sales with Content
New Junta42 eBook Shows How Marketers Can Use Information
to Build Trusted Relationships with Their Current and Prospective
Customers
Cleveland, OH
(December 9, 2008)-For as long as people have done
business, customer loyalty to a product, service, or seller has
been rooted in trust. From goods ("Trust the Gorton's Fisherman")
to services ("You're in Good Hands with Allstate") to media (CNN:
"The Most Trusted News Source"), companies have long recognized the
power of trust in creating a successful business. But in the
face of diffuse media, myriad messages, and a range of choices,
many companies today are struggling to build relationships based on
trust with their customers. A new free eBook released today from
Junta42, the go-to site for
content marketing and custom
publishing, offers marketers a closer look at this phenomenon
and how they can instill real trust within their customers using a
smart strategy.
Content marketing expert Joe Pulizzi, the founder of Junta42,
teaches marketers how to use content to connect with customers and
build lifelong relationships and loyalty. In contrast to the
traditional strategy of creating self-promoting marketing messages,
Seven Content Strategies to Build
Trust with Today's Savvy Consumers explains the value of
educating and entertaining consumers by giving them helpful,
informative and engaging content.
"The new marketing isn't about self-promotion; it's about giving
customers what they need to become educated consumers," said
Pulizzi. "This is the age of information. If you want
customers to see your brand as the trusted information source, you
must begin to think like an information provider or even a
publisher, not just the provider of goods or services. This type of
strategy is the marketing that will work in the future."
Junta42's complimentary content marketing eBook offers
marketers actionable tips for understanding how the public
perceives their brand, for engaging with customers in new media,
and how to avoid the common pitfalls that erode trusted
relationships.
About Junta42
Junta42 is the go-to site for content marketing and custom
publishing, educating marketers and publishers on how to grow their
businesses with relevant, compelling content in the form of custom
magazines, blogs, eBooks, white papers, social media, newsletters
and more. Junta42 offers The Junta42 Vendor Matching
Service, a free service for marketers that helps them find a custom
publisher or find a custom content provider in just minutes -
free and with no obligation.
