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Junta42 Home » Research

Word of Mouth Marketing Spending to top 1B in 2007

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marketingvox.com

PQ Media's first in-depth analysis of the emerging WOM marketing industry found that the 35% increase in word of mouth (WOM) is being driven by the continued consumer shift to alternative media and marketers' need for increased brand engagement and ROI. This post in Marketing Vox includes some of the data and findings released by PQ Media. This includes facts such as WOM marketing is the fastest-growing segment of the media industry's $254 billion (2006) marketing services sector and WOM marketing grew almost five times faster than the overall marketing services sector in 2006.

Submitted By:	Editor 1 year ago.
Category:	Research
Tags:	online ad market, direct marketing, b2b, promotions, signs of what is to come, viral marketing and buzz, research and stats,
Viewed:	268 times
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