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Junta42 Home » Branded Content/Entertainment

What is Branded Content? - a definition

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thebcma.info

Definition provided by the Branded Content Marketing Association on branded content. Good differentiator here: "Sponsorship is adding a brand’s logo to an already existing event or entertainment property, whereas Branded Content involves coming up with the creative idea together with the brand and the producers."

Submitted By:	juntajoe 1 year ago.
Category:	Branded Content/Entertainment
Tags:	branded content, definition, bcma, branded content marketing association
Viewed:	369 times
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