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Junta42 Home » Consumer Case Studies

What Came First (the chicken or the egg)? McDonalds Microsite

Hitch!
3

whatcamefirst.com

With the 'launch' of their new southwestern chicken sandwich comes the launch of a new microsite for McDonalds. You can play the dance off where you put your face on that of a chicken or an egg and can choreograph moves. You cannot get past this without uploading a photo. You can watch videos of what Americans think came first (the chicken or the egg!).

Submitted By:	kozelka 5 months ago.
Category:	Consumer Case Studies
Tags:	McDonalds, microsite, chicken, egg, dance off, user generated,
Viewed:	405 times
Emailed:	3 times

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