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Why Custom Events Have Become the New Forum for Targeted Engagement
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Weekly Most Popular Articles
Wall Street Journal Lights! Camera! Sales! - How to use video to expand your business in a YouTube world
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This article shares the story of a woman's success using YouTube to promote her artwork and then selling the art work on Ebay. A host of small businesses are trying the newest twist on Web promotion, sending short films to Google Inc.'s YouTube and other popular video sites, advertising everything from root beer to blenders to bullet-resistant backpacks. It costs nothing to put something on a video-sharing site, unlike buying television time or a regular Internet ad. And the videos let companies use a creative and personal touch that wouldn't work in traditional ads.
The article goes on to look at some of the most successful small business internet ads and why they may have worked. Reasons include using humor, tapping into current events, finding a partner, being useful and getting customers involved.
| Submitted By: | Editor 8 months ago. |
| Category: | Video |
| Tags: | Wall Street Journal, WSJ, Google, YouTube, marketing, public relations, managing technology, emarketing, small business, video, |
| Viewed: | 272 times |
| Emailed: | 0 times |
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