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UK Online Advertising Overtakes Direct Mail with 15% Ad Spend Share

Editor
marketingvox.com

The Internet Advertising Bureau looks at Classified advertising, Internet display advertising, and paid search for the first half of 2007 in the UK advertising market. Online advertising plays a huge role in the growth, otherwise media expenditure would have fallen 1.9 percent.

Submitted By: Editor 1 year ago.
Category: Industry Trends
Tags: online ad market, ad selling, rich media, search engine marketing, research & stats, ad buying & planning, branding, direct marketing, signs of what's to come, Europe, broadband, text ads
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