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Junta42 Home » Research

Traditional Media Not Dead Yet for Marketing, Study Says

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tvdecoder.blogs.nytimes.com

Results from a new study that covered 16 types of media. Besides TV, the traditional kinds included billboards, magazines, newspapers, radio and movie theater commercials. The digital kinds included e-mail messages, Internet banner ads, social networking Web sites, video games and video-sharing Web sites like YouTube. While new media generates buzz, marketers may want to combine traditional and digital media to better stimulate word of mouth.

Submitted By:	Editor 5 months ago.
Category:	Research
Tags:	Yankelovich, research, study, Sequent Partners, The Center for Media Design, when advertising works,
Viewed:	89 times
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