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Junta42 Home » For Publishers

Traditional Media Need Google and other Aggregators

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praized.com

A nice overview of why Newspaper publishers and other traditional publishers need to rethink their business models, specifically when looking at online aggregation sources. "First, if you are traditional media, you need to re-think how you see your brand. There is a retail version of your brand (your destination sites) and there is a wholesale version of your brand (rss feed, SEO strategy, content licensing, etc.). Both are as important strategically. Second, the idea of branding content pieces in addition to your destination site is brilliant."

Submitted By:	juntajoe 1 year ago.
Category:	For Publishers
Tags:	traditional publishers, business models, content development, rss, seo, content licensing, publishing 2.0, branded content
Viewed:	184 times
Emailed:	0 times

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